How Contractors Can Generate Inspections Immediately After a Storm

The first 24 hours after a storm are critical for roofing contractors to connect with homeowners. Here are proven strategies to generate leads quickly and effectively.

1. Use a Storm Impact Database or Hail Tracking Tool

    •    Why: Focus your efforts on areas confirmed to have hail or wind damage.

    •    Tool Example: Use the Storm Inspectors Platform for real-time storm impact reports and lead alerts.

2. Door-to-Door Canvassing

    •    Why It Works: Homeowners often need immediate repairs.

    •    Target Areas: Focus on neighborhoods directly hit by the storm.

    •    Script Tip: “Hi, I’m [Name] with Storm Inspectors. We’re helping homeowners in this area with free roof inspections. Would you like me to check for damage?”

3. Geo-Targeted Facebook and Google Ads

    •    Why: You can reach storm-affected homeowners instantly.

    •    Best Keywords: “Storm roof repair [city]” or “Free roof inspection [city].”

    •    Budget Tip: Start with $20/day for local ads and increase as leads come in.

4. Email Marketing to Past Customers

    •    Why: Previous clients are likely to need repairs again.

    •    Template Example:

Subject: Storm Alert: Schedule Your Free Roof Inspection

Body: “A recent storm may have caused damage to your roof. We’re offering free inspections to past customers. Book your slot today.”

5. Ask For Referrals

    •    Why: If someone does not need your service, they might know someone who does.

    •    Referral Script: “Who do you know that might need roof inspection? Send them our way and we will make sure they are taken care of!

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